How Eye Tracking Technology Improves Our Everyday Lives

How Eye Tracking Technology Improves Our Everyday Lives

Eye tracking technology has numerous applications, from entertainment to marketing research to assistive technologies. In fact, recent advances in the industry point to a future where few of our lives won’t be touched by eye tracking in some way. Here are five eye...
4 Smart Eye Tracking Applications

4 Smart Eye Tracking Applications

Is eye tracking a technology that benefits people living with disabilities, by serving as their “voice” in their professional and private lives? Or is eye tracking technology a powerful marketing tool, allowing professionals to create better, clearer websites? Eye...
How Eye Tracking Enhances Our Safety

How Eye Tracking Enhances Our Safety

Some of the most innovative companies and minds are hard at work to address the challenge of national security. Eye tracking technology is one method for keeping our country safer – here are three reasons why: Deception Detection – We speak with our body movements...
How Will YOU Use Eye Tracking Technology?

How Will YOU Use Eye Tracking Technology?

Researchers have done amazing things with eye tracking in the field of assistive technology. Using eye movements, people with severely limiting disabilities can communicate and express themselves like never before. However, mainstream consumers won’t use eye tracking...