What’s Your Favorite Eye Tracking Application?

What’s Your Favorite Eye Tracking Application?

Researchers have done amazing things with eye tracking in the field of assistive technology. Using eye movements, people with severely limiting disabilities are able to communicate and express themselves like never before. However, mainstream consumers won’t use eye...
4 Assistive Technologies That Are Improving Lives

4 Assistive Technologies That Are Improving Lives

People with disabilities face a number of challenges each day, as they strive to lead happy, healthy and productive lives. Depending on a patient’s specific condition, certain assistive technologies – or even a combination of two or more of them – can help them to...
Eye Tracking Research Shows How We Read SERPs

Eye Tracking Research Shows How We Read SERPs

A report by marketing firm Mediative harnessed the power of eye-tracking technology to study the way people engage with Google search engine result pages (SERPs). Marketers can glean significant information by studying the way people interact with websites and make...