Google Explores Eye Tracker-based Advertisements

Google Explores Eye Tracker-based Advertisements

Google Glass has become more widely used in recent years and is continuing to gain ground. No longer the stuff of science fiction, Glass allows users to implement technology freely, almost as an extension of oneself. In building Glass, Google aimed to free data from...
5 Ways Eye Tracking Technology Helps Us Lead Better Lives

5 Ways Eye Tracking Technology Helps Us Lead Better Lives

Eye tracking technology has numerous applications, from entertainment to marketing research to assistive technologies. In fact, recent advances in the industry point to a future where few of our lives won’t be touched by eye tracking in some way. Here are five eye...
Eye Tracking Test Shows Promise for Concussion Detection

Eye Tracking Test Shows Promise for Concussion Detection

A precise way to diagnose concussions has been an elusive Holy Grail in medicine, despite a sharp increase in sports-related youth head injuries. But a Minneapolis neurosurgeon is reporting success with an experimental test that tracks eye movements of patients...