Eye Tracking Technology Improves Lives In So Many Ways

Eye Tracking Technology Improves Lives In So Many Ways

Eye tracking technology is improving lives, from commercial applications to health screenings. With this fascinating technology, IT professionals are able to create more useful and enjoyable websites. Researchers are able to discover ways to give the gift of...
3 Ways to Use Eye Tracking Technology in Everyday Life

3 Ways to Use Eye Tracking Technology in Everyday Life

Technologists have done amazing things with eye tracking in the field of assistive technology. Using eye movements, people with severely limiting disabilities can communicate and express themselves like never before. However, mainstream consumers won’t use eye...
3 Ways to Use Eye Tracking Technology in Everyday Life

4 Marketing Lessons to Learn from Eye-Tracking Studies

Eye tracking technology and heat maps can uncover surprising insights that benefit every business. These tactics take the guesswork out of conversion rate optimization by showing marketers exactly what matters most to consumers. Here are four important eye tracking...
4 Assistive Technologies That Simply Make Life Better

4 Assistive Technologies That Simply Make Life Better

One of the focuses of our blog is eye tracking technology that assists those living with disabilities. After all, eye tracking is helping so many people live more fulfilling lives. But eye tracking technologies aren’t the only innovations working to improve...