Eyegaze Edge® Benefits Patients with Multiple Sclerosis

Eyegaze Edge® Benefits Patients with Multiple Sclerosis

As we have discussed on this blog, eye tracking technology benefits people living with a number of disabilities and debilitating diseases. People with multiple sclerosis (MS) can also benefit from our Eyegaze Edge®, which allows the user’s eyes to become a...
4 Marketing Lessons Taught by Eye-Tracking Studies

4 Marketing Lessons Taught by Eye-Tracking Studies

Eye tracking technology and heat maps can uncover surprising insights that benefit every business. These tactics take the guesswork out of conversion rate optimization by showing marketers exactly what matters most to consumers. Here are four important eye tracking...
Top 6 Eye Tracking Research Applications

Top 6 Eye Tracking Research Applications

When you think of eye tracking technology, your mind might go to the wonderful assistive technologies that are helping people with debilitating diseases lead fuller lives. But eye tracking is also making huge strides in the field of research. From marketing to...