Eye Tracking Tech Has Numerous Applications

Eye Tracking Tech Has Numerous Applications

Is eye tracking a technology that benefits people living with disabilities, by serving as their “voice” in their professional and private lives? Or is eye tracking technology a powerful marketing tool, allowing professionals to create better, clearer websites? Eye...
How Eye Tracking Technology is Good for Business

How Eye Tracking Technology is Good for Business

Oftentimes, we discuss the benefits of eye tracking technology in a variety of industries – from assistive communities and security to the medical field and gaming. Did you know that corporations can also benefit from this technology? Eye tracking can actually...
Google Explores Eye Tracker-based Advertisements

Google Explores Eye Tracker-based Advertisements

Google Glass has become more widely used in recent years and is continuing to gain ground. No longer the stuff of science fiction, Glass allows users to implement technology freely, almost as an extension of oneself. In building Glass, Google aimed to free data from...