Anti-smoking Legislation Tested with Eye Tracking

Anti-smoking Legislation Tested with Eye Tracking

Australians are wrestling with the idea of removing all branding from cigarette packaging, and eye tracking research is playing an important part in the outcome of the debate. Those against the removal of branding claim that by doing it so would infringe on the rights...
Eye Tracking to Improve Airport Security

Eye Tracking to Improve Airport Security

Even as the weather gets cooler, travelers will still be hitting the airways for vacations and visits to friends and families. Thankfully, eye tracking technology is making strides to keep us safer as we fly. According to FCW, a publication covering the federal...
Eye Tracking Research Shows How We Read SERPs

Eye Tracking Research Shows How We Read SERPs

A report by marketing firm Mediative harnessed the power of eye-tracking technology to study the way people engage with Google search engine result pages (SERPs). Marketers can glean significant information by studying the way people interact with websites and make...
Eye Tracking Studies Reveal How Infants Learn

Eye Tracking Studies Reveal How Infants Learn

Researchers are using eye tracking studies to reveal the way infants learn. The social interactions of babies contributes to their ability to learn language, according to a study by the Institute for Learning and Brain Sciences at the University of Washington....