Eye Tracking Research Shows How We Read SERPs

Eye Tracking Research Shows How We Read SERPs

A report by marketing firm Mediative harnessed the power of eye-tracking technology to study the way people engage with Google search engine result pages (SERPs). Marketers can glean significant information by studying the way people interact with websites and make...
Eye Tracking Studies Reveal How Infants Learn

Eye Tracking Studies Reveal How Infants Learn

Researchers are using eye tracking studies to reveal the way infants learn. The social interactions of babies contributes to their ability to learn language, according to a study by the Institute for Learning and Brain Sciences at the University of Washington....
Can Eye Tracking Make Our Country Safer?

Can Eye Tracking Make Our Country Safer?

Unfortunately, you don’t have to look far for examples of national security concerns. From terrorist attacks to mass shootings, our country has more reasons than ever to be worried about threats against its citizens. However, some of the most innovative companies and...