Eye Tacking Reveals How We Relate to Google

Eye Tacking Reveals How We Relate to Google

A report by marketing firm Mediative harnessed the power of eye-tracking technology to study the way people engage with Google search engine result pages (SERPs). Marketers can glean significant information by studying the way people interact with websites and make...
How UX Design Enhances Online Life

How UX Design Enhances Online Life

Right now, you are reading this blog post on Eyegaze’s website. Is it a positive experience for you? If you are interacting with our website with ease, then a designer has done his or her job by implementing UX principles into our site. This blog will give you a...
3 Ways Eye Tracking Technology Can Make Us Safer

3 Ways Eye Tracking Technology Can Make Us Safer

Some of the most innovative companies and minds are hard at work to address the challenge of national security. Eye tracking technology is one method for keeping our country safer – here are three reasons why: 1. Deception Detection – We speak with our body movements...
Eye Tracking Technology Keeps Teens Safer Behind the Wheel

Eye Tracking Technology Keeps Teens Safer Behind the Wheel

Teens get a bad reputation for being careless drivers, and a recent study shows those suffering from ADHD are even more likely to be involved in dangerous auto accidents. And, as if operating a vehicle in dense traffic weren’t enough of a challenge for drivers who...