FDA to Use Eye Tracking to Improve Food and Drug Labels

FDA to Use Eye Tracking to Improve Food and Drug Labels

Psychologists have been using eye tracking to study the human mind since the early part of the 19th century, and businesses have been using it to reveal consumer behavior for well over a decade. And now, it seems that the federal government is finally catching up....
Google Explores Eye Tracker-based Advertisements

Google Explores Eye Tracker-based Advertisements

Google Glass has become more widely used in recent years and is continuing to gain ground. No longer the stuff of science fiction, Glass allows users to implement technology freely, almost as an extension of oneself. In building Glass, Google aimed to free data from...
Eye Tracking to Improve Airport Security

Eye Tracking to Improve Airport Security

Even as the weather gets cooler, travelers will still be hitting the airways for vacations and visits to friends and families. Thankfully, eye tracking technology is making strides to keep us safer as we fly. According to FCW, a publication covering the federal...