by Pete Norloff | Jul 28, 2020
Eye tracking technology and heat maps can take a lot of the guesswork out of creating a website that is user-friendly. For example, they can reveal useful insights into increasing conversions that can benefit every business. Here are three lessons marketing...
by Pete Norloff | Apr 9, 2020
Usability, or user experience (UX), designers are increasingly leveraging eye tracking technology to understand how people “see” the websites they create. That’s because, when it comes to research, the eyes don’t lie. A user’s relayed account of a website experience...
by Pete Norloff | Oct 3, 2019
Right now, you are reading this blog post on LC Technologies’ website. Is it a positive experience for you? If you are interacting with our website with ease, then a designer has done his or her job by implementing UX principles into our site. This blog will...
by Pete Norloff | Aug 7, 2019
A report by marketing firm Mediative harnessed the power of eye-tracking technology to study the way people engage with Google search engine result pages (SERPs). Marketers can glean significant information by studying the way people interact with websites and make...
