by Pete Norloff | Jul 28, 2020
Eye tracking technology and heat maps can take a lot of the guesswork out of creating a website that is user-friendly. For example, they can reveal useful insights into increasing conversions that can benefit every business. Here are three lessons marketing...
by Pete Norloff | Apr 9, 2020
Usability, or user experience (UX), designers are increasingly leveraging eye tracking technology to understand how people “see” the websites they create. That’s because, when it comes to research, the eyes don’t lie. A user’s relayed account of a website experience...
