by Pete Norloff | Feb 27, 2020
Are your target users really getting the most out of your website? Are you? Users want to find the information they need quickly, and you want them to convert to customers or clients. But how can you really know if your website is getting the job done? Eye tracking...
by Pete Norloff | Oct 18, 2018
Usability, or user experience (UX), designers are increasingly leveraging eye tracking technology to understand how people “see” the websites they create. That’s because, when it comes to research, the eyes don’t lie. A user’s relayed account of a website experience...
