Eye Tracking Technology is Good for Business

Eye Tracking Technology is Good for Business

Oftentimes, we discuss the benefits of eye tracking technology in a variety of industries – from assistive communities and security to the medical field and gaming. Did you know that corporations can also benefit from this technology? Eye tracking can actually...
4 Marketing Lessons to Learn from Eye-Tracking Studies

4 Marketing Lessons to Learn from Eye-Tracking Studies

Eye tracking technology and heat maps can uncover surprising insights that benefit every business. These tactics take the guesswork out of conversion rate optimization by showing marketers exactly what matters most to consumers. Here are four important eye tracking...
Eye Tracking Reveals How We Relate to Google

Eye Tracking Reveals How We Relate to Google

A report by marketing firm Mediative harnessed the power of eye-tracking technology to study the way people engage with Google search engine result pages (SERPs). Marketers can glean significant information by studying the way people interact with websites and make...