4 Marketing Lessons to Learn from Eye-Tracking Studies

4 Marketing Lessons to Learn from Eye-Tracking Studies

Eye tracking technology and heat maps can uncover surprising insights that benefit every business. These tactics take the guesswork out of conversion rate optimization by showing marketers exactly what matters most to consumers. Here are four important eye tracking...
4 Assistive Technologies That Simply Make Life Better

4 Assistive Technologies That Simply Make Life Better

One of the focuses of our blog is eye tracking technology that assists those living with disabilities. After all, eye tracking is helping so many people live more fulfilling lives. But eye tracking technologies aren’t the only innovations working to improve...
Eye Tracking Technology Helps Detect Autism Early-On

Eye Tracking Technology Helps Detect Autism Early-On

Eye tracking technology has become a tenet of assistive tech resources. Those people who could not communicate with the world, and also with the Internet, have been reconnected with loved ones and information alike.  But assisting is just one of the things eye...