A Celebration of First Words—Again!

A Celebration of First Words—Again!

According to a recent UK poll, approximately 95% of parents remember their child’s first word.  This milestone is a big deal—we eagerly wait for it and clap and cheer when it is first uttered!  The most commonly reported first words are “Dada,” “Mama” and their...
How Eye Tracking Technology is Making Our Cars Safer

How Eye Tracking Technology is Making Our Cars Safer

From panoramic roofs to speak-assist technology, cars are fully loaded these days. In fact, it is becoming difficult to find a pared-down automobile without all the extra bells and whistles. Convenience features aren’t the only aspects of cars that are getting an...
How Eye Tracking Technologies Study Eye Behavior

How Eye Tracking Technologies Study Eye Behavior

Eye tracking is the growing field of monitoring what people do with their eyes, including what they choose to look at, how their eyes move, how their visual activities behave. Eye tracking devices are the instruments that measure our eye behavior. For example, they...