3 Ways Eye Tracking Studies Inform UX Design

3 Ways Eye Tracking Studies Inform UX Design

Eye tracking technology and heat maps can take a lot of the guesswork out of creating a website that is user-friendly. For example, they can reveal useful insights into increasing conversions that can benefit every business.   Here are three lessons marketing...
5 Important Facts About Eye Tracking Technology

5 Important Facts About Eye Tracking Technology

Eye tracking technology makes the news often these days, in stories ranging from consumer device launches to medical diagnostic research to assistive technologies.   However, few people take the time to explore the science behind this technology that is improving...
Eye Tracking Technology Keeps Teens Safer Behind the Wheel

Eye Tracking Technology Keeps Teens Safer Behind the Wheel

Teens get a bad reputation for being careless drivers, and a recent study shows those suffering from ADHD are even more likely to be involved in dangerous auto accidents. And, as if operating a vehicle in dense traffic weren’t enough of a challenge for drivers who...
Have you ever had a conversation that changed your life?

Have you ever had a conversation that changed your life?

Have you ever had a conversation that changed your life? I did on a hot June day in Washington DC. I was standing at a street booth at the Capital Pride Festival when I met Kelly and her girlfriend. As we began talking, we quickly discovered that while our backgrounds...
Who Uses Eye Tracking Devices?

Who Uses Eye Tracking Devices?

Eye tracking is an amazing technology with numerous applications. Not only are these applications growing in number, but they are also improving lives in myriad ways.   But who are the people behind eye tracking devices? Just as eye tracking has varied...