5 Fascinating Uses for Eye Tracking Technology

5 Fascinating Uses for Eye Tracking Technology

With so many uses for eye tracking technology these days, you may be wondering how we got here so quickly. But consider this: Just 15 years ago, few people were surfing the Internet with their touch screen-operated smartphone. It took several attempts to market this...
Do You Know How Eye Tracking Benefits Society?

Do You Know How Eye Tracking Benefits Society?

Is eye tracking a technology that benefits people living with disabilities, by serving as their “voice” in their professional and private lives? Or is eye tracking technology a powerful marketing tool, allowing professionals to create better, clearer websites? Eye...
How do I Get an Eyegaze Communication Device?

How do I Get an Eyegaze Communication Device?

“I’ve been diagnosed with ALS and my speech is deteriorating. How do I get an eyegaze communication device?”  This question is asked frequently on ALS Support group message forums. We have been helping families obtain communication devices for over 32 years, so we’ve...
Who Uses Eye Tracking Devices?

Who Uses Eye Tracking Devices?

Eye tracking is an amazing technology with numerous applications. Not only are these applications growing in number, but they are also improving lives in myriad ways. But who are the people behind eye tracking devices? Just as eye tracking has varied applications, so...
How Eye Tracking Technology is Helping Us Eat Healthier

How Eye Tracking Technology is Helping Us Eat Healthier

In recent years, eye tracking technology has been employed for a variety of purposes, from assistive technologies to website optimization. However, eye tracking is also making us safer and healthier. Marketers and psychologists can use eye tracking studies to...