by Pete Norloff | Jan 27, 2020
As the Super Bowl draws near, companies are busy creating the super creative (and super expensive) ads that will be shown throughout the game. But one ad still makes an impression on Super Bowl audiences. For many of us in the assistive technology industry,...
by Pete Norloff | Jan 8, 2020
Australians are wrestling with the idea of removing all branding from cigarette packaging, and eye tracking research is playing an important role in the outcome of the debate. Those against the removal of branding claim that doing so would infringe upon the...
by Pete Norloff | Jan 4, 2020
Eye tracking technology has numerous applications, from research to assistive technology. Understanding where we focus our attention and for how long can help web designers and other system designers to create a user-friendly product. This blog post will cover the...
by Pete Norloff | Oct 17, 2019
Eye tracking technology has numerous applications, from entertainment to marketing research to assistive technologies. In fact, recent advances in the industry point to a future where few of our lives won’t be touched by eye tracking in some way. Here are five eye...
by Pete Norloff | Oct 11, 2019
A precise way to diagnose concussions has been an elusive Holy Grail in medicine, despite a sharp increase in sports-related youth head injuries. But a Minneapolis neurosurgeon is reporting success with an experimental test that tracks eye movements of patients...
