by Pete Norloff | Apr 23, 2019
With so many uses for eye tracking technology these days, you may be wondering how we got here so quickly. But consider this: Just 15 years ago, few people were surfing the Internet with their touch screen-operated smartphone. It took several attempts to market this...
by Pete Norloff | Mar 27, 2019
Is eye tracking a technology that benefits people living with disabilities, by serving as their “voice” in their professional and private lives? Or is eye tracking technology a powerful marketing tool, allowing professionals to create better, clearer websites? Eye...
by James Brinton | Mar 27, 2019
“I’ve been diagnosed with ALS and my speech is deteriorating. How do I get an eyegaze communication device?” This question is asked frequently on ALS Support group message forums. We have been helping families obtain communication devices for over 32 years, so we’ve...
by Pete Norloff | Mar 13, 2019
Eye tracking is an amazing technology with numerous applications. Not only are these applications growing in number, but they are also improving lives in myriad ways. But who are the people behind eye tracking devices? Just as eye tracking has varied applications, so...
by Pete Norloff | Feb 27, 2019
In recent years, eye tracking technology has been employed for a variety of purposes, from assistive technologies to website optimization. However, eye tracking is also making us safer and healthier. Marketers and psychologists can use eye tracking studies to...
