5 Fascinating Uses for Eye Tracking Technology

5 Fascinating Uses for Eye Tracking Technology

With so many uses for eye tracking technology these days, you may be wondering how we got here so quickly. But consider this: Just 15 years ago, few people were surfing the Internet with their touch screen-operated smartphone. It took several attempts to market this...
How Eye Tracking Technology Aids the Research Process

How Eye Tracking Technology Aids the Research Process

Have you ever watched a baby or small child play and thought to yourself — I wish I knew what he (or she) is thinking? We usually have to wait until our children are old enough to tell us what they are thinking, and do they ever love to tell us! Before infants...
How Eye Tracking Technology is Fighting Autism

How Eye Tracking Technology is Fighting Autism

In the U.S., one in 88 children is affected by autism and related disorders. Autism spectrum disorder (ASD) and autism are both general terms for a group of complex disorders of brain development. These disorders are characterized, in varying degrees, by difficulties...
Do You Know How Eye Tracking Benefits Society?

Do You Know How Eye Tracking Benefits Society?

Is eye tracking a technology that benefits people living with disabilities, by serving as their “voice” in their professional and private lives? Or is eye tracking technology a powerful marketing tool, allowing professionals to create better, clearer websites? Eye...