How Eye Tracking Technology is Good for Business

How Eye Tracking Technology is Good for Business

Oftentimes, we discuss the benefits of eye tracking technology in a variety of industries – from assistive communities and security to the medical field and gaming. Did you know that corporations can also benefit from this technology? Eye tracking can actually...
FDA to Use Eye Tracking to Improve Food and Drug Labels

FDA to Use Eye Tracking to Improve Food and Drug Labels

Psychologists have been using eye tracking to study the human mind since the early part of the 19th century, and businesses have been using it to reveal consumer behavior for well over a decade. And now, it seems that the federal government is finally catching up....