Eye Tracking Technology and UX Design: Questions to Ask

Eye Tracking Technology and UX Design: Questions to Ask

User experience (UX), designers leverage eye tracking technology to understand how people view websites. Eye tracking technology can reveal visitors’ actual experiences, not just their relayed accounts of them. By tracking eye movements, UX designers can see...
Eye Tracking Technology Provides Benefits to Businesses

Eye Tracking Technology Provides Benefits to Businesses

You have probably heard about the many ways eye tracking technology benefits the assistive community. But did you know that eye tracking technology offers major benefits to businesses looking to expand in the marketplace? Eye tracking technology can be harnessed to...
4 Eye Tracking Technology Uses to be Thankful for

4 Eye Tracking Technology Uses to be Thankful for

From self-monitoring cars to marketing research, eye tracking technology is becoming a bigger part of the technology conversation. However, this amazing innovation has quite a few applications you may not even know about. Here are four eye tracking technology...
Innovative Eye Tracking Technology Research Applications

Innovative Eye Tracking Technology Research Applications

When you think of eye tracking technology, your mind might go to the wonderful assistive technologies that are helping people with debilitating diseases lead fuller lives. But eye tracking is also making huge strides in the field of research. From marketing to...