4 Marketing Lessons Taught by Eye-Tracking Studies

4 Marketing Lessons Taught by Eye-Tracking Studies

Eye tracking technology and heat maps can uncover surprising insights that benefit every business. These tactics take the guesswork out of conversion rate optimization by showing marketers exactly what matters most to consumers. Here are four important eye tracking...
Top 6 Eye Tracking Research Applications

Top 6 Eye Tracking Research Applications

When you think of eye tracking technology, your mind might go to the wonderful assistive technologies that are helping people with debilitating diseases lead fuller lives. But eye tracking is also making huge strides in the field of research. From marketing to...
Athletes Boost Performance with Eye Tracking Technology

Athletes Boost Performance with Eye Tracking Technology

From the Super Bowl and the Final Four to the U.S. Open and Olympic Games, sports play a major role in our lives. Fans not only love the competition and rivalry, but also the personal triumph and athletic performance of their favorite teams and sports icons. But...
Eye Tacking Reveals How We Relate to Google

Eye Tacking Reveals How We Relate to Google

A report by marketing firm Mediative harnessed the power of eye-tracking technology to study the way people engage with Google search engine result pages (SERPs). Marketers can glean significant information by studying the way people interact with websites and make...
How UX Design Enhances Online Life

How UX Design Enhances Online Life

Right now, you are reading this blog post on Eyegaze’s website. Is it a positive experience for you? If you are interacting with our website with ease, then a designer has done his or her job by implementing UX principles into our site. This blog will give you a...