How Eye Tracking Technology Aids the Research Process

How Eye Tracking Technology Aids the Research Process

Have you ever watched a baby or small child play and thought to yourself — I wish I knew what he (or she) is thinking? We usually have to wait until our children are old enough to tell us what they are thinking, and do they ever love to tell us! Before infants...
Eye Tracking Technology Helps Athletes Boost Performance

Eye Tracking Technology Helps Athletes Boost Performance

From the Super Bowl and the Final Four to the U.S. Open and Olympic Games, sports play a major role in our lives. Fans not only love the competition and rivalry, but also the personal triumph and athletic performance of their favorite teams and sports icons. But...