4 Marketing Lessons to Learn from Eye-Tracking Studies

4 Marketing Lessons to Learn from Eye-Tracking Studies

Eye tracking technology and heat maps can uncover surprising insights that benefit every business. These tactics take the guesswork out of conversion rate optimization by showing marketers exactly what matters most to consumers. Here are four important eye tracking...
Eye Tracking Reveals How We Relate to Google

Eye Tracking Reveals How We Relate to Google

A report by marketing firm Mediative harnessed the power of eye-tracking technology to study the way people engage with Google search engine result pages (SERPs). Marketers can glean significant information by studying the way people interact with websites and make...
Eye Tracking Technology and UX Design: Questions to Ask

Eye Tracking Technology and UX Design: Questions to Ask

User experience (UX), designers leverage eye tracking technology to understand how people view websites. Eye tracking technology can reveal visitors’ actual experiences, not just their relayed accounts of them. By tracking eye movements, UX designers can see...
5 Amazing Ways We Are Using Eye Tracking Technology

5 Amazing Ways We Are Using Eye Tracking Technology

With so many uses for eye tracking technology these days, you may be wondering how we got here so quickly. But consider this: Just 15 years ago, few people were surfing the Internet with their touch screen-operated smartphone. It took several attempts to market this...