by Pete Norloff | Mar 24, 2015
Eye tracking technology can be used in a number of applications, from assistive devices like the Eyegaze Edge to the cockpits of fighter jets. Eye tracking is also a powerful tool for research, as it allows honest insight, in real-time, into the subject’s thoughts and...
by Pete Norloff | Oct 31, 2013
Like many specialized industries, the eye tracking tech world can feel small at times. Chances are, most of you have heard the buzz surrounding a recent product launch of a service promising insights into market research using eye tracking technologies. But,...
by Pete Norloff | Jul 3, 2013
Too many of us take for granted the simple ability to communicate with loved ones, and with the general world around us. For patients with amyotrophic lateral sclerosis (ALS), such communication is a goal to strive toward, even as their condition deteriorates. ...
by Pete Norloff | Mar 22, 2013
Eye Tracking the Youngest Subjects in History The auditory attention test (AAT) from the Lahav Lab at Brigham and Women’s Hospital, was created as a potentially early screening tool to assess auditory attention in premature infants before their NICU discharge. ...