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Eye tracking can be a life-changing technology. Not only are its uses growing in number, but they are also improving lives in so many ways.

But how do people actually benefit from eye tracking devices? Just as eye tracking has varied applications, so does the type of users who benefit from the technology. Here are three ways eye tracking technology is utilized in everyday life:

1. Conducting Medical Research

Research shows that infants who go on to develop autism not only look at faces less than other babies do, but they also look away from major facial features when a person speaks. Yale University School of Medicine researchers presented ground-breaking findings that can help diagnose autism in children as young as 6 months of age. The researchers used eye tracking to carry out their studies and are hopeful that early detection can lead to social and behavioral interventions to help these young patients recover.

2. Conducting Market Research

Marketing researchers, like those who advertise at ballparks, use eye tracking studies to determine the best approach for reaching target customers. Since eye gaze is a better indicator of what study participants really think (rather than answering a series of questions, for example), marketers can gather accurate data to be used in advertising design.

3. Living with Disabilities

Patients with mobility-limiting diseases, such as ALS, can benefit greatly from eye tracking technology. Our Eyegaze Edge® is an eye-operated communication and control system that allows ALS patients to communicate and interact with the world. Eyegaze Edge® users are writing books, attending school, and communicating with their loved ones – all through the power of their eyes.