Which Super Bowl commercial was your favorite this year? Companies were very busy creating the super creative (and super expensive) ads that were shown throughout the game. But one ad still makes an impression on Super Bowl audiences. For many of us in the assistive...
Readers learn about the many applications of eye tracking technology each week on our blog, in stories ranging from consumer device launches to medical diagnostic research to assistive technologies. However, few people take the time to explore the science behind this...
Even though our brains are designed to function in a chaotic world, focusing on just one issue at a time is becoming a greater challenge. In 2013, United Kingdom-based National Centre for Biotechnology Information found that the explosion of social media use...
From the Super Bowl and the Final Four to the U.S. Open and Olympic Games, sports play a major role in our lives. Fans not only love the competition and rivalry, but also the personal triumph and athletic performance of their favorite teams and sports icons. But...
Eye tracking is becoming increasingly popular, as it is introduced in more medical studies and even consumer devices. This type of technology has numerous applications, and those outside the eye tracking industry are being introduced to this amazing technology for the...
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