Eye tracking technology can reveal useful insights that benefit your business’s marketing strategy. Instead of guessing what matters most to consumers, this fascinating technology uncovers the tactics that convert website visitors into paying customers. Read on to...
Video technology is behind many eye tracking devices. Cameras produce high-resolution images of our irises, pupils, and scleras. The eyes are illuminated with infrared lights that produce reflections off the corneal surfaces to provide critical geometric information...
Researchers are using eye tracking technology to reveal the way infants learn. The social interactions of babies contributes to their ability to learn language, according to a study by the Institute for Learning and Brain Sciences at the University of Washington....
Eye tracking technology is helping so many people live more fulfilling lives. Many people benefit from technologies like our Eyegaze Edge®. Eye tracking technologies help individuals with no control, or only limited control, over their hand movements. Eye trackers...
In the U.S., one in 88 children is affected by autism and related disorders. Autism spectrum disorder (ASD) and autism are both general terms for a group of complex disorders of brain development. These disorders are characterized, in varying degrees, by difficulties...
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