Just as important as the football game itself, the ads during the Super Bowl have become just as iconic in their own right. A Thirty-second ad for this year’s the Super Bowl cost 3.8 Million Dollars. If companies are willing to dish out this amount of cash (127k per/sec of airtime) you’d expect every second to be “eye-catching”. By “eye-catching” I mean the audience looking at exactly what the company deems worthy enough of 127,000 dollars that particular second of airtime. let us examine some of the popular ads that were shown during the game this year, to see if the difficult task of getting the majority of the audience to look at key details that together convey a message was achieved.
Below are some videos from this year’s Super Bowl with gaze overlays super imposed over the video, the blue dots signify (male) and the pink dots signify (female), each dot signifies an individual who participated in the Eye Tracking Experiment using NYAN 2.0 data analysis software. Before you watch the videos, we should define the goal so that you as the reader understand how to interpret the data below. In this experiment, the goal was to see if the Super Bowl ads were indeed created in a way that the majority of the audience would be persuaded via visual stimuli to view the ad in the most effective way. This task seems easy at first, but the effort that goes into making ads of this caliber is tremendous; with this in mind we’ll understand just how amazing the ads are at capturing the viewer’s attention.