As eye tracking technology progresses onward, we are seeing it applied to many facets of life. Uses of this technology are growing in number, and eye tracking is improving lives in a variety of ways. From business applications to assistive technologies, let’s explore the people who are harnessing the power of eye tracking technology.
Medical researchers are using eye tracking technology to diagnose autism in children as young as 6 months of age. The researchers are hopeful that early detection can lead to social and behavioral interventions to help these young patients recover.
Eye tracking technology is also used to study the effects of concussions by focusing on the shearing of connections in the frontal area of the brain, which is the cause of the memory and attention deficits that often result from concussion injuries. When doctors study patients’ eye movements, they can more quickly – and more correctly – diagnose a concussion so treatment can occur sooner.
In the marketing world, eye tracking can be used to access and improve website usability, making websites more effective at reaching their goals, whether they intend to inform, entertain, or prompt us to make a purchase. Technologies, like our Eyegaze Edge®, provide a natural environment for conducting eye tracking studies so that website owners can get the most accurate information possible. We follow users’ gaze while they are searching for, and processing, information on a website, so webmasters can improve the user experience.
Finally, people living with disabilities are experiencing some of the most profound life improvements, thanks to eye tracking technology. Patients with mobility-limiting diseases, such as ALS, can benefit greatly from eye tracking technology. Our Eyegaze Edge® is an eye-operated communication and control system that allows ALS patients to communicate and interact with the world. Eyegaze Edge® users are writing books, attending school, and communicating with their loved ones – all through the power of their eyes.