Brain Scans and Eye Tracking Technologies Assist Market Researchers

Eye Tracking Reveals How We Relate to Google

A report by marketing firm Mediative harnessed the power of eye-tracking technology to study the way people engage with Google search engine result pages (SERPs). Marketers can glean significant information by studying the way people interact with websites and make...
Eye Tracking Technology Assists in Detecting Concussions

Eye Tracking Technology Assists in Detecting Concussions

A precise way to diagnose concussions has been an elusive Holy Grail in medicine, despite a sharp increase in sports-related youth head injuries. But a Minneapolis neurosurgeon is reporting success with an experimental test that tracks eye movements of patients...
3 Ways Eye Tracking Technology Keeps Us Safer

3 Ways Eye Tracking Technology Keeps Us Safer

National security is increasingly important in today’s modern world. Some of the most innovative companies and minds are hard at work to address these challenges. Eye tracking technology offers methods for keeping our country safer – here are three reasons why:...