Who Uses Eye Tracking Devices?

Who Uses Eye Tracking Devices?

Eye tracking is an amazing technology with numerous applications. Not only are these applications growing in number, but they are also improving lives in myriad ways. But who are the people behind eye tracking devices? Just as eye tracking has varied applications, so...
How Eye Tracking Technology is Helping Us Eat Healthier

How Eye Tracking Technology is Helping Us Eat Healthier

In recent years, eye tracking technology has been employed for a variety of purposes, from assistive technologies to website optimization. However, eye tracking is also making us safer and healthier. Marketers and psychologists can use eye tracking studies to...
Eye Tracking Technologies Sparks IT Interest for Young Girls

Eye Tracking Technologies Sparks IT Interest for Young Girls

Eye tracking is becoming increasingly popular, as it is introduced in more medical studies and even consumer devices. This type of technology has numerous applications, and those outside the eye tracking industry are being introduced to this amazing technology for the...
5 Ways the Eyes Can be Tracked with Eye Tracking Technology

5 Ways the Eyes Can be Tracked with Eye Tracking Technology

You are probably familiar with eye tracking technology from the widespread attention this innovation has received in recent years. You may even have some understanding of how this complex technology works to provide important data for research and to provide a means...