4 Smart Eye Tracking Applications

4 Smart Eye Tracking Applications

Is eye tracking a technology that benefits people living with disabilities, by serving as their “voice” in their professional and private lives? Or is eye tracking technology a powerful marketing tool, allowing professionals to create better, clearer websites? Eye...
How Will YOU Use Eye Tracking Technology?

How Will YOU Use Eye Tracking Technology?

Researchers have done amazing things with eye tracking in the field of assistive technology. Using eye movements, people with severely limiting disabilities can communicate and express themselves like never before. However, mainstream consumers won’t use eye tracking...
3 Real-Life Examples of Eye Tracking Technology

3 Real-Life Examples of Eye Tracking Technology

Think about it – it is amazing that people can communicate, work, and surf the Internet using only their eye movements. In fact, some people have even written entire books using only their eyes! This intricate and revolutionary technology might seem difficult to...
3 Business Benefits of Eye Tracking Technology

3 Business Benefits of Eye Tracking Technology

On our weekly blog, we have discussed numerous ways that eye tracking technology has benefited people in the assistive community and medical field. But did you know that eye tracking technology offers major benefits to businesses looking to expand in the marketplace?...