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Eye Gaze Gives Olympic Athletes a Competitive Edge

by | Apr 23, 2020

If you were flying through the air at high speeds, and at great heights, where would you look? How would you prepare – within split seconds – a landing that will not only put points on the board and maybe a medal around your neck — but also will keep you from...

March is Brain Injury Awareness Month

by | Mar 12, 2020

As far as social awareness issues go, March is quite the busy month. It’s Women’s History Month, with International Women’s Day having occurred on March 8, and World Water Day is March 22. However, a lesser-known awareness issue that happens in March could be just the...
FDA to Use Eye Tracking to Improve Food and Drug Labels

FDA to Use Eye Tracking to Improve Food and Drug Labels

by | Jan 16, 2020

Psychologists have been using eye tracking to study the human mind since the early part of the 19th century, and businesses have been using it to reveal consumer behavior for well over a decade. And now, it seems that the federal government is finally catching up....