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MLB Team Uses Eye-Tracking Study to Improve Marketing Strategy

MLB Team Uses Eye-Tracking Study to Improve Marketing Strategy

by Pete Norloff | Jun 25, 2014

When fans visit a ballpark, they probably don’t pay too much attention to in-park advertising in the form of signage and digital displays. However, their brains certainly register this information, and one Major League Baseball (MLB) team has the research to prove it....

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