by Pete Norloff | Apr 23, 2020
If you were flying through the air at high speeds, and at great heights, where would you look? How would you prepare – within split seconds – a landing that will not only put points on the board and maybe a medal around your neck — but also will keep you from...
by Pete Norloff | Apr 2, 2020
From Black Friday to July 4th sales, so much goes into our planning for these days of deal grabbing and holiday spending. Where can we score the best deals? Which store should we visit first? And, how early should we wake up to stand in line with several hundred other...
by Pete Norloff | Feb 6, 2020
You’ve seen the billboards – the ones that catch your eye as you drive by, the moving, flashing, colorful displays created by digital billboards. Not surprisingly, digital billboards have been shown to be more effective than their traditional, static...
by Pete Norloff | Sep 11, 2019
Researchers have done amazing things with eye tracking in the field of assistive technology. Using eye movements, people with severely limiting disabilities are able to communicate and express themselves like never before. However, mainstream consumers won’t use eye...
by Pete Norloff | Apr 10, 2019
Have you ever watched a baby or small child play and thought to yourself — I wish I knew what he (or she) is thinking? We usually have to wait until our children are old enough to tell us what they are thinking, and do they ever love to tell us! Before infants...
