Readers learn about the many applications of eye tracking technology each week on our blog, in stories ranging from consumer device launches to medical diagnostic research to assistive technologies. However, few people take the time to explore the science behind this...
Researchers are using eye tracking studies to reveal the way infants learn. The social interactions of babies contributes to their ability to learn language, according to a study by the Institute for Learning and Brain Sciences at the University of Washington....
If you were flying through the air at high speeds, and at great heights, where would you look? How would you prepare – within split seconds – a landing that will not only put points on the board and maybe a medal around your neck — but also will keep you from...
From Black Friday to July 4th sales, so much goes into our planning for these days of deal grabbing and holiday spending. Where can we score the best deals? Which store should we visit first? And, how early should we wake up to stand in line with several hundred other...
You’ve seen the billboards – the ones that catch your eye as you drive by, the moving, flashing, colorful displays created by digital billboards. Not surprisingly, digital billboards have been shown to be more effective than their traditional, static...
