by Pete Norloff | Jul 21, 2020
Researchers are using eye tracking studies to reveal the way infants learn. The social interactions of babies contributes to their ability to learn language, according to a study by the Institute for Learning and Brain Sciences at the University of Washington....
by Pete Norloff | Apr 23, 2020
If you were flying through the air at high speeds, and at great heights, where would you look? How would you prepare – within split seconds – a landing that will not only put points on the board and maybe a medal around your neck — but also will keep you from...
by Pete Norloff | Apr 2, 2020
From Black Friday to July 4th sales, so much goes into our planning for these days of deal grabbing and holiday spending. Where can we score the best deals? Which store should we visit first? And, how early should we wake up to stand in line with several hundred other...
by Pete Norloff | Feb 6, 2020
You’ve seen the billboards – the ones that catch your eye as you drive by, the moving, flashing, colorful displays created by digital billboards. Not surprisingly, digital billboards have been shown to be more effective than their traditional, static...
by Pete Norloff | Sep 11, 2019
Researchers have done amazing things with eye tracking in the field of assistive technology. Using eye movements, people with severely limiting disabilities are able to communicate and express themselves like never before. However, mainstream consumers won’t use eye...
