Technologists have done amazing things with eye tracking in the field of assistive technology. Using eye movements, people with severely limiting disabilities can communicate and express themselves like never before. However, mainstream consumers won’t use eye...
National security is increasingly important in today’s modern world. Some of the most innovative companies and minds are hard at work to address these challenges. Eye tracking technology offers methods for keeping our country safer – here are three reasons why:...
Researchers have done amazing things with eye tracking in the field of assistive technology. Using eye movements, people with severely limiting disabilities can communicate and express themselves like never before. However, mainstream consumers won’t use eye tracking...
Eye tracking technology can reveal useful insights that benefit your business’s marketing strategy. Instead of guessing what matters most to consumers, this fascinating technology uncovers the tactics that convert website visitors into paying customers. Read on to...
Video technology is behind many eye tracking devices. Cameras produce high-resolution images of our irises, pupils, and scleras. The eyes are illuminated with infrared lights that produce reflections off the corneal surfaces to provide critical geometric information...
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