by Pete Norloff | May 14, 2020
With so many uses for eye tracking technology these days, you may be wondering how we got here so quickly. But consider this: Just 15 years ago, few people were surfing the Internet with their touch screen-operated smartphone. It took several attempts to market this...
by Pete Norloff | Apr 16, 2020
You are probably familiar with eye tracking technology from the widespread attention this innovation has received in recent years. You may even have some understanding of how this complex technology works to provide important data for research and to provide a means...
by Pete Norloff | Apr 9, 2020
Usability, or user experience (UX), designers are increasingly leveraging eye tracking technology to understand how people “see” the websites they create. That’s because, when it comes to research, the eyes don’t lie. A user’s relayed account of a website experience...
by Pete Norloff | Jan 16, 2020
Psychologists have been using eye tracking to study the human mind since the early part of the 19th century, and businesses have been using it to reveal consumer behavior for well over a decade. And now, it seems that the federal government is finally catching up....
by Pete Norloff | Mar 24, 2015
Eye tracking technology can be used in a number of applications, from assistive devices like the Eyegaze Edge to the cockpits of fighter jets. Eye tracking is also a powerful tool for research, as it allows honest insight, in real-time, into the subject’s thoughts and...
