5 Amazing Ways We Are Using Eye Tracking Technology

5 Amazing Ways We Are Using Eye Tracking Technology

With so many uses for eye tracking technology these days, you may be wondering how we got here so quickly. But consider this: Just 15 years ago, few people were surfing the Internet with their touch screen-operated smartphone. It took several attempts to market this...
5 Ways the Eyes Can be Tracked with Eye Tracking Technology

5 Ways the Eyes Can be Tracked with Eye Tracking Technology

You are probably familiar with eye tracking technology from the widespread attention this innovation has received in recent years. You may even have some understanding of how this complex technology works to provide important data for research and to provide a means...
FDA to Use Eye Tracking to Improve Food and Drug Labels

FDA to Use Eye Tracking to Improve Food and Drug Labels

Psychologists have been using eye tracking to study the human mind since the early part of the 19th century, and businesses have been using it to reveal consumer behavior for well over a decade. And now, it seems that the federal government is finally catching up....