A report by marketing firm Mediative harnessed the power of eye-tracking technology to study the way people engage with Google search engine result pages (SERPs). Marketers can glean significant information by studying the way people interact with websites and make...
Are your target users really getting the most out of your website? Are you? Users want to find the information they need quickly, and you want them to convert to customers or clients. But how can you really know if your website is getting the job done? Eye tracking...
Navigating the educational system can be tricky and confusing, whether you are a student, teacher, or parent. If you are the parent of an autistic child, making sure your kids get a thorough and fair education carries even more decisions and considerations. From...
Even though our brains are designed to function in a chaotic world, focusing on just one issue at a time is becoming a greater challenge. In 2013, United Kingdom-based National Centre for Biotechnology Information found that the explosion of social media use...
From the Super Bowl and the Final Four to the U.S. Open and Olympic Games, sports play a major role in our lives. Fans not only love the competition and rivalry, but also the personal triumph and athletic performance of their favorite teams and sports icons. But...
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