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Our own Jon West gave a presentation at a Michigan CHI event this week. The talk was entitled, “Beyond the Heat-map: The Future of Eye-tracking” and was held Tuesday evening at Cengage Learning in Farmington Hills, Michigan. Jon West is the Director of Marketing and Opportunities for LC Technologies.
He offered participants the opportunity to see, touch, and learn about eye tracking. He covered the evolution and current state of eye-tracking technology, its broad uses which include medical, usability, and market research, and predictions for the future with robots, cell phones, and other devices.
Perhaps the most important reason eye tracking will play an ever more crucial role in human computer interactions is that our eye activity is driven by subconscious processes in our brain. By providing insights into cognitive brain activity, monitoring eye movements has significant potential to help programs interact with people in a more natural way.
The Michigan CHI is a local Special interest Group in Computer Human Interaction (SIGCHI) of the Association of Computing Machinery (ACM), serving professionals who live in the State of Michigan. The group’s objective is to advance knowledge and skill in the profession of User Experience for Human-Computer Interactions, including software, websites, and the evolving landscape of tablet and mobile computing. Michigan CHI offers a number of events that include education, hands-on training, and networking for people in/or interested in learning more about this profession.
LC Technologies was proud to have been a part of this event, where we were able to connect with Michiganians who are as passionate about the promise of eye-tracking technologies as we are.