Amyotropic lateral sclerosis (ALS) has been forever linked with America’s favorite pasttime since 1939, when baseball player Lou Gehrig brought international attention to the disease. That year, the Iron Horse, who earned his nickname with powerful hits and athletic stamina, abruptly retired from baseball after being diagnosed with ALS.
Now, Major League Baseball (MLB) is teaming up with the ALS Association for the 4 ALS Awareness initiative. This league-wide effort plans to raise awareness and financial support for the fight against the disease named for one of the league’s most noteworthy players, Lou Gehrig himself.
ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. The degeneration of the motor neurons in ALS eventually leads to paralysis and even death.
Assistive technology, such as Eyegaze Edge, allows ALS patients to use their eye movements to communicate with the world. By looking at control keys or cells displayed on a screen, ALS patients can generate speech by typing a message or selecting pre-programmed phrases. This technology enhances the quality of life for people with ALS all over the world.
You can join in the fight to help ALS patients by stepping up to the plate and joining 4 ALS Awareness. During the 2013 baseball season, the MLB and ALS Association will partner with local teams to rally support nationwide.
Your gift will help Cover All the Bases in the fight against ALS. And, one of the ALS Association’s generous and loyal supporters will match any new contributions to Covering All the Bases up to $25,000, so your gift will go a long way!
Click here to learn more, and please share this campaign with your friends, family, and social networks.