5 Important Facts About Eye Tracking Technology

5 Important Facts About Eye Tracking Technology

Eye tracking technology makes the news often these days, in stories ranging from consumer device launches to medical diagnostic research to assistive technologies.   However, few people take the time to explore the science behind this technology that is improving...
5 Amazing Ways We Are Using Eye Tracking Technology

5 Amazing Ways We Are Using Eye Tracking Technology

With so many uses for eye tracking technology these days, you may be wondering how we got here so quickly. But consider this: Just 15 years ago, few people were surfing the Internet with their touch screen-operated smartphone. It took several attempts to market this...
Eye Tracking the 2013 Super Bowl Commercials

Eye Tracking the 2013 Super Bowl Commercials

Just as important as the football game itself, the ads during the Super Bowl have become just as iconic in their own right.  A Thirty-second ad for this year’s the Super Bowl cost 3.8 Million Dollars.  If companies are willing to dish out this amount of cash...