FDA to Use Eye Tracking to Improve Food and Drug Labels

FDA to Use Eye Tracking to Improve Food and Drug Labels

Psychologists have been using eye tracking to study the human mind since the early part of the 19th century, and businesses have been using it to reveal consumer behavior for well over a decade. And now, it seems that the federal government is finally catching up. The...
5 Books Written with the Eyegaze Edge Eye Tracking Device

5 Books Written with the Eyegaze Edge Eye Tracking Device

Are you looking for a read that will inspire you? Talented authors come from all walks of life and draw from a variety of experiences. However, the authors of the five books listed below have drawn on their own personal struggles with diseases that robbed them of...
Anti-smoking Legislation Tested with Eye Tracking

Anti-smoking Legislation Tested with Eye Tracking

Australians are wrestling with the idea of removing all branding from cigarette packaging, and eye tracking research is playing an important part in the outcome of the debate. Those against the removal of branding claim that by doing it so would infringe on the rights...
Jogger with ALS Inspires Us by Completing a Marathon

Jogger with ALS Inspires Us by Completing a Marathon

People living with ALS inspire us every day. From communicating and interacting with the world around them to working demanding jobs and even writing books, it seems there is nothing people with ALS cannot do. One woman is even tackling the great physical feat of...
Robots for Humanity Opens a Whole New Virtual World

Robots for Humanity Opens a Whole New Virtual World

Social media is breaking down barriers for people living with disabilities. By participating in online communities, these individuals can overcome physical limitations and participate in social life more easily.   Virtual worlds offer one of the most realistic...