One of the focuses of our blog is eye tracking technology that assists those living with disabilities. After all, eye tracking is helping so many people live more fulfilling lives. But eye tracking technologies aren’t the only innovations working to improve...
From Black Friday to July 4th sales, so much goes into our planning for these days of deal grabbing and holiday spending. Where can we score the best deals? Which store should we visit first? And, how early should we wake up to stand in line with several hundred other...
A report by marketing firm Mediative harnessed the power of eye-tracking technology to study the way people engage with Google search engine result pages (SERPs). Marketers can glean significant information by studying the way people interact with websites and make...
National security is increasingly important in today’s modern world. Some of the most innovative companies and minds are hard at work to address these challenges. Eye tracking technology offers methods for keeping our country safer – here are three reasons why:...
As technology marches on, quite a few eye tracking devices have been introduced to the market. More people are benefitting from eye tracking technology whether they are living with paralysis or debilitating conditions. However, if you are seeking an advanced eye...
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