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3 Ways to Use Eye Tracking Technology in Everyday Life

3 Ways to Use Eye Tracking Technology in Everyday Life

Technologists have done amazing things with eye tracking in the field of assistive technology. Using eye movements, people with severely limiting disabilities can communicate and express themselves like never before. However, mainstream consumers won’t use eye...
Eyegaze Edge® Benefits Patients with Multiple Sclerosis

Eyegaze Edge® Benefits Patients with Multiple Sclerosis

As we have discussed on this blog, eye tracking technology benefits people living with a number of disabilities and debilitating diseases. People with multiple sclerosis (MS) can also benefit from our Eyegaze Edge®, which allows the user’s eyes to become a...
3 Ways to Use Eye Tracking Technology in Everyday Life

4 Marketing Lessons to Learn from Eye-Tracking Studies

Eye tracking technology and heat maps can uncover surprising insights that benefit every business. These tactics take the guesswork out of conversion rate optimization by showing marketers exactly what matters most to consumers. Here are four important eye tracking...