by Pete Norloff | Nov 4, 2020
Do you remember Steve Gleason’s Ice Bucket Challenge fundraiser for ALS? This campaign shed light on the wonderful things eye tracking technology is doing for those living with the disease. However, this amazing technology has quite a few applications you may...
by Pete Norloff | Sep 18, 2014
Thanks to the Ice Bucket Challenge campaign’s viral popularity, awareness and donations for ALS have seen a surge that has greatly benefitted those who are living with this disease. However, there is a new ALS issue which isn’t likely to go viral, but it will...
by Pete Norloff | Sep 9, 2014
By now, everyone from most of your Facebook friends to Bill Gates has accepted – and filmed – the Ice Bucket Challenge. The extremely viral fundraiser, in which participants dump buckets of freezing water over their heads and commit to donating money to fund ALS, has...
by Pete Norloff | Aug 27, 2014
Every 90 minutes, an American dies from ALS. As tens of thousands of people continue to take the Ice Bucket Challenge, that chilling statistic is what Steve Gleason wants you to remember, long after the last bucket of ice-cold water has been dumped. In 2011,...
