Australians are wrestling with the idea of removing all branding from cigarette packaging, and eye tracking research is playing an important role in the outcome of the debate. Those against the removal of branding claim that doing so would infringe upon the...
Even as the weather gets cooler, travelers will still be hitting the airways for vacations and visits to friends and families. Thankfully, eye tracking technology is making strides to keep us safer as we fly. According to FCW, a publication covering the federal...
Your next car may be much safer to drive, and eye tracking will be partly responsible. According to ABI Research, global shipments of factory-installed Driver Monitoring Systems (DMS) based on interior facing cameras will reach 6.7 million by 2019. In a press release...
From college football to the NFL, this time of year is filled with games for sporting fans. The MLB is in full-swing, too, and the NBA will be back before we even know it. As spectators, we enjoy watching athletes use their highly-tuned skills to play games and win....
Is it their luminously colored feathers, decorated with enchanting eyespot patterns? Or, could it be those fancy head crests? Maybe, it’s their long legs, outfitted with pointy spurs? In other words, what constitutes a “hot” peacock, according...
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