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MLB Team Uses Eye-Tracking Technology to Improve Marketing Strategy

MLB Team Uses Eye-Tracking Technology to Improve Marketing Strategy

by Pete Norloff | Jul 3, 2019

When fans visit a ballpark, they probably don’t pay too much attention to in-park advertising in the form of signage and digital displays. However, their brains certainly register this information, and one Major League Baseball (MLB) team has the research to prove it....
The Neuromarketing World Forum: Where Science Meets Business

The Neuromarketing World Forum: Where Science Meets Business

by Pete Norloff | Mar 5, 2014

The third annual Neuromarketing World Forum is being held in New York City from March 5-7, 2014. This forum is the industry-leading event where marketers and researchers can collaborate to grow a revolutionary new field. The new field is one where science meets...

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