As far as social awareness issues go, March is quite the busy month. It’s Women’s History Month, with International Women’s Day having occurred on March 8, and World Water Day is March 22. However, a lesser-known awareness issue that happens in March could be just the...
Are your target users really getting the most out of your website? Are you? Users want to find the information they need quickly, and you want them to convert to customers or clients. But how can you really know if your website is getting the job done? Eye tracking...
Oftentimes, we discuss the benefits of eye tracking technology in a variety of industries – from assistive communities and security to the medical field and gaming. Did you know that corporations can also benefit from this technology? Eye tracking can actually...
Psychologists have been using eye tracking to study the human mind since the early part of the 19th century, and businesses have been using it to reveal consumer behavior for well over a decade. And now, it seems that the federal government is finally catching up....
Researchers at New York University’s (NYU) Langone Medical Center are working on new technology that can find the location and assess the impact of a brain injury by tracking patients’ eye movements. The patients are instructed to watch music videos for less than four...
