Some of the most innovative companies and minds are hard at work to address the challenge of national security. Eye tracking technology is one method for keeping our country safer – here are three reasons why: 1. Deception Detection – We speak with our body movements...
Teens get a bad reputation for being careless drivers, and a recent study shows those suffering from ADHD are even more likely to be involved in dangerous auto accidents. And, as if operating a vehicle in dense traffic weren’t enough of a challenge for drivers who...
Before babies can talk, it’s hard for the adults in their lives to understand what they need and want. However, researchers at The Child and Baby Lab at Uppsala University in Sweden are using eye tracking technology to get a glimpse of infants’ thought processes long...
Usability, or user experience (UX), designers are increasingly leveraging eye tracking technology to understand how people “see” the websites they create. That’s because, when it comes to research, the eyes don’t lie. A user’s relayed account of a website experience...
As far as social awareness issues go, March is quite the busy month. It’s Women’s History Month, with International Women’s Day having occurred on March 8, and World Water Day is March 22. However, a lesser-known awareness issue that happens in March could be just the...
