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Czech’s Skoda Uses Eye Tracking Technology in its Cutting-Edge Ad

Czech’s Skoda Uses Eye Tracking Technology in its Cutting-Edge Ad

by Pete Norloff | Feb 18, 2015

Czech automobile maker Skoda has launched a cutting-edge digital advertising campaign that uses eye tracking technology to promote its third-generation Fabia car. The ad agency 18 Feet & Rising created the interactive online experience, which it calls, “Fight for...

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