Eye Tracking Research Shows How We Read SERPs

Eye Tracking Research Shows How We Read SERPs

A report by marketing firm Mediative harnessed the power of eye-tracking technology to study the way people engage with Google search engine result pages (SERPs). Marketers can glean significant information by studying the way people interact with websites and make...
UX Lessons Learned from Eye Tracking Studies

UX Lessons Learned from Eye Tracking Studies

Eye tracking technology and heat maps can take a lot of the guesswork out of creating a website that is user-friendly. For example, they can reveal useful insights into increasing conversions that can benefit every business. Here are three lessons marketing...
What Can Eye Tracking Technology Do For You?

What Can Eye Tracking Technology Do For You?

In our last post, we presented several ways that eye tracking technology is improving lives, from commercial applications to health screenings. Let’s take a look at a few more ways eye tracking is making our world a better place. Our websites are more effective. Eye...