FDA to Use Eye Tracking to Improve Food and Drug Labels

FDA to Use Eye Tracking to Improve Food and Drug Labels

Psychologists have been using eye tracking to study the human mind since the early part of the 19th century, and businesses have been using it to reveal consumer behavior for well over a decade. And now, it seems that the federal government is finally catching up. The...
Anti-smoking Legislation Tested with Eye Tracking

Anti-smoking Legislation Tested with Eye Tracking

Australians are wrestling with the idea of removing all branding from cigarette packaging, and eye tracking research is playing an important part in the outcome of the debate. Those against the removal of branding claim that by doing it so would infringe on the rights...
A User-Friendly Intro into User-Friendly Design

A User-Friendly Intro into User-Friendly Design

Right now, you are reading this blog post on LC Technologies’ website. Is it a positive experience for you? If you are interacting with our website with ease, then a designer has done his or her job by implementing UX principles into our site. This blog will...
Eye Tracking to Improve Airport Security

Eye Tracking to Improve Airport Security

Even as the weather gets cooler, travelers will still be hitting the airways for vacations and visits to friends and families. Thankfully, eye tracking technology is making strides to keep us safer as we fly. According to FCW, a publication covering the federal...
What’s Your Favorite Eye Tracking Application?

What’s Your Favorite Eye Tracking Application?

Researchers have done amazing things with eye tracking in the field of assistive technology. Using eye movements, people with severely limiting disabilities are able to communicate and express themselves like never before. However, mainstream consumers won’t use eye...