4 Marketing Lessons Taught by Eye-Tracking Studies

4 Marketing Lessons Taught by Eye-Tracking Studies

Eye tracking technology and heat maps can uncover surprising insights that benefit every business. These tactics take the guesswork out of conversion rate optimization by showing marketers exactly what matters most to consumers. Here are four important eye tracking...
Top 6 Eye Tracking Research Applications

Top 6 Eye Tracking Research Applications

When you think of eye tracking technology, your mind might go to the wonderful assistive technologies that are helping people with debilitating diseases lead fuller lives. But eye tracking is also making huge strides in the field of research. From marketing to...
Eye Tacking Reveals How We Relate to Google

Eye Tacking Reveals How We Relate to Google

A report by marketing firm Mediative harnessed the power of eye-tracking technology to study the way people engage with Google search engine result pages (SERPs). Marketers can glean significant information by studying the way people interact with websites and make...
3 Ways Eye Tracking Technology Can Make Us Safer

3 Ways Eye Tracking Technology Can Make Us Safer

Some of the most innovative companies and minds are hard at work to address the challenge of national security. Eye tracking technology is one method for keeping our country safer – here are three reasons why: 1. Deception Detection – We speak with our body movements...