Eye Tacking Reveals How We Relate to Google

Eye Tacking Reveals How We Relate to Google

A report by marketing firm Mediative harnessed the power of eye-tracking technology to study the way people engage with Google search engine result pages (SERPs). Marketers can glean significant information by studying the way people interact with websites and make...
3 Ways Eye Tracking Technology Can Make Us Safer

3 Ways Eye Tracking Technology Can Make Us Safer

Some of the most innovative companies and minds are hard at work to address the challenge of national security. Eye tracking technology is one method for keeping our country safer – here are three reasons why: 1. Deception Detection – We speak with our body movements...
3 Ways Eye Tracking Studies Inform UX Design

3 Ways Eye Tracking Studies Inform UX Design

Eye tracking technology and heat maps can take a lot of the guesswork out of creating a website that is user-friendly. For example, they can reveal useful insights into increasing conversions that can benefit every business.   Here are three lessons marketing...
Who Uses Eye Tracking Devices?

Who Uses Eye Tracking Devices?

Eye tracking is an amazing technology with numerous applications. Not only are these applications growing in number, but they are also improving lives in myriad ways.   But who are the people behind eye tracking devices? Just as eye tracking has varied...