What’s Your Favorite Eye Tracking Application?

What’s Your Favorite Eye Tracking Application?

Researchers have done amazing things with eye tracking in the field of assistive technology. Using eye movements, people with severely limiting disabilities are able to communicate and express themselves like never before. However, mainstream consumers won’t use eye...
Eye Tracking Research Shows How We Read SERPs

Eye Tracking Research Shows How We Read SERPs

A report by marketing firm Mediative harnessed the power of eye-tracking technology to study the way people engage with Google search engine result pages (SERPs). Marketers can glean significant information by studying the way people interact with websites and make...
Eye Tracking Studies Reveal How Infants Learn

Eye Tracking Studies Reveal How Infants Learn

Researchers are using eye tracking studies to reveal the way infants learn. The social interactions of babies contributes to their ability to learn language, according to a study by the Institute for Learning and Brain Sciences at the University of Washington....