4 Marketing Lessons Taught by Eye-Tracking Studies

4 Marketing Lessons Taught by Eye-Tracking Studies

Eye tracking technology and heat maps can uncover surprising insights that benefit every business. These tactics take the guesswork out of conversion rate optimization by showing marketers exactly what matters most to consumers. Here are four important eye tracking...
Athletes Boost Performance with Eye Tracking Technology

Athletes Boost Performance with Eye Tracking Technology

From the Super Bowl and the Final Four to the U.S. Open and Olympic Games, sports play a major role in our lives. Fans not only love the competition and rivalry, but also the personal triumph and athletic performance of their favorite teams and sports icons. But...
How Babies Learn Language, According to Eye Gaze Studies

How Babies Learn Language, According to Eye Gaze Studies

Researchers are using eye tracking studies to reveal the way infants learn. The social interactions of babies contributes to their ability to learn language, according to a study by the Institute for Learning and Brain Sciences at the University of Washington....
Eye Gaze Gives Olympic Athletes a Competitive Edge

Eye Gaze Gives Olympic Athletes a Competitive Edge

If you were flying through the air at high speeds, and at great heights, where would you look? How would you prepare – within split seconds – a landing that will not only put points on the board and maybe a medal around your neck — but also will keep you from...