Anti-smoking Legislation Tested with Eye Tracking

Anti-smoking Legislation Tested with Eye Tracking

Australians are wrestling with the idea of removing all branding from cigarette packaging, and eye tracking research is playing an important part in the outcome of the debate. Those against the removal of branding claim that by doing it so would infringe on the rights...
Jogger with ALS Inspires Us by Completing a Marathon

Jogger with ALS Inspires Us by Completing a Marathon

People living with ALS inspire us every day. From communicating and interacting with the world around them to working demanding jobs and even writing books, it seems there is nothing people with ALS cannot do. One woman is even tackling the great physical feat of...
Robots for Humanity Opens a Whole New Virtual World

Robots for Humanity Opens a Whole New Virtual World

Social media is breaking down barriers for people living with disabilities. By participating in online communities, these individuals can overcome physical limitations and participate in social life more easily.   Virtual worlds offer one of the most realistic...
5 Ways Eye Tracking Technology Helps Us Lead Better Lives

5 Ways Eye Tracking Technology Helps Us Lead Better Lives

Eye tracking technology has numerous applications, from entertainment to marketing research to assistive technologies. In fact, recent advances in the industry point to a future where few of our lives won’t be touched by eye tracking in some way. Here are five eye...
Eye Tracking Test Shows Promise for Concussion Detection

Eye Tracking Test Shows Promise for Concussion Detection

A precise way to diagnose concussions has been an elusive Holy Grail in medicine, despite a sharp increase in sports-related youth head injuries. But a Minneapolis neurosurgeon is reporting success with an experimental test that tracks eye movements of patients...