FDA to Use Eye Tracking to Improve Food and Drug Labels

FDA to Use Eye Tracking to Improve Food and Drug Labels

Psychologists have been using eye tracking to study the human mind since the early part of the 19th century, and businesses have been using it to reveal consumer behavior for well over a decade. And now, it seems that the federal government is finally catching up....
5 Ways Eye Tracking Technology Helps Us Lead Better Lives

5 Ways Eye Tracking Technology Helps Us Lead Better Lives

Eye tracking technology has numerous applications, from entertainment to marketing research to assistive technologies. In fact, recent advances in the industry point to a future where few of our lives won’t be touched by eye tracking in some way. Here are five eye...
Eye Tracking Test Shows Promise for Concussion Detection

Eye Tracking Test Shows Promise for Concussion Detection

A precise way to diagnose concussions has been an elusive Holy Grail in medicine, despite a sharp increase in sports-related youth head injuries. But a Minneapolis neurosurgeon is reporting success with an experimental test that tracks eye movements of patients...
A User-Friendly Intro into User-Friendly Design

A User-Friendly Intro into User-Friendly Design

Right now, you are reading this blog post on LC Technologies’ website. Is it a positive experience for you? If you are interacting with our website with ease, then a designer has done his or her job by implementing UX principles into our site. This blog will...
Eye Tracking Technology is Making New Cars Safer

Eye Tracking Technology is Making New Cars Safer

Your next car may be much safer to drive, and eye tracking will be partly responsible. According to ABI Research, global shipments of factory-installed Driver Monitoring Systems (DMS) based on interior facing cameras will reach 6.7 million by 2019. In a press release...