by Pete Norloff | Jul 28, 2020
Eye tracking technology and heat maps can take a lot of the guesswork out of creating a website that is user-friendly. For example, they can reveal useful insights into increasing conversions that can benefit every business. Here are three lessons marketing...
by Pete Norloff | Apr 9, 2020
Usability, or user experience (UX), designers are increasingly leveraging eye tracking technology to understand how people “see” the websites they create. That’s because, when it comes to research, the eyes don’t lie. A user’s relayed account of a website experience...
by Pete Norloff | Jan 4, 2020
Eye tracking technology has numerous applications, from research to assistive technology. Understanding where we focus our attention and for how long can help web designers and other system designers to create a user-friendly product. This blog post will cover the...
by Pete Norloff | Oct 3, 2019
Right now, you are reading this blog post on LC Technologies’ website. Is it a positive experience for you? If you are interacting with our website with ease, then a designer has done his or her job by implementing UX principles into our site. This blog will...
by Pete Norloff | Jun 10, 2014
Jon West, the Director of Marketing and Opportunities at LC Technologies, will be speaking at the Internet User Experience 2014 (IUE2014) conference in Phoenix, Arizona this week. West will present on “Beyond the Heat-map: The Future of Eye Tracking,” revealing how...
