by Pete Norloff | Jul 24, 2019
Eye tracking technology and heat maps can take a lot of the guesswork out of creating a website that is user-friendly. For example, they can reveal useful insights into increasing conversions that can benefit every business. Here are three lessons marketing...
by Pete Norloff | Oct 18, 2018
Usability, or user experience (UX), designers are increasingly leveraging eye tracking technology to understand how people “see” the websites they create. That’s because, when it comes to research, the eyes don’t lie. A user’s relayed account of a website experience...
by Pete Norloff | Feb 25, 2015
Eye tracking technology has numerous applications, from research to assistive technology. Understanding where we focus our attention and for how long can help web designers and other system designers to create a user-friendly product. This blog post will cover the...
by Pete Norloff | Jun 10, 2014
Jon West, the Director of Marketing and Opportunities at LC Technologies, will be speaking at the Internet User Experience 2014 (IUE2014) conference in Phoenix, Arizona this week. West will present on “Beyond the Heat-map: The Future of Eye Tracking,” revealing how...
by Pete Norloff | Jun 12, 2013
Our newest partner, User-Centered Design, focuses on providing a superior user experience for clients ranging from government agencies to healthcare institutions. This blog will give you a brief introduction to the burgeoning field of user experience (UX) design....
