3 Ways Eye Tracking Studies Inform UX Design

3 Ways Eye Tracking Studies Inform UX Design

Eye tracking technology and heat maps can take a lot of the guesswork out of creating a website that is user-friendly. For example, they can reveal useful insights into increasing conversions that can benefit every business.   Here are three lessons marketing...
5 Important Facts About Eye Tracking Technology

5 Important Facts About Eye Tracking Technology

Eye tracking technology makes the news often these days, in stories ranging from consumer device launches to medical diagnostic research to assistive technologies.   However, few people take the time to explore the science behind this technology that is improving...
How Eye Tracking Technologies Study Eye Behavior

How Eye Tracking Technologies Study Eye Behavior

Eye tracking is the growing field of monitoring what people do with their eyes, including what they choose to look at, how their eyes move, and how their visual activities behave. Eye tracking devices are the instruments that measure our eye behavior. For example,...